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Calories vs Nutrients

Why doesn’t Journey Juice print the calorie count on the labels?

The simple answer: We don’t count calories and we don’t want to encourage our customers to
count calories. The problem with using a measure of heat transfer or energy (aka calories) as a
tool to lose weight — because that’s what we’re talking about here — is the variability of the
metabolic thermic effect of macronutrients.* DO WHAT??? Keep reading…it’s gonna make

Unfortunately, the FDA, CDC and another 20 or so acronymic organizations have led
Americans to believe all sorts of crazy ideas over the years:

  • Animal fat is bad for you.
  • Rapeseed oil is good for you.
  • Cholesterol — ubiquitous in every living thing on Earth — is bad for you.
  • CO2 — ubiquitous in every living thing on Earth — is bad for you.
  • Yogurt is good for you.

Add to that list: ‘Consuming too many calories will make you fat.’

Without getting too wonky, let’s discover what the ‘variability of the metabolic thermic effect
of macronutrients’ really means. It just means that a fat calorie is different than a carbohydrate
calorie. And a carbohydrate calorie is different than a protein calorie. Ever heard someone say
they are counting macros? Well this is what that means– keep reading!

What is the Thermic Effect of Macronutrients? Macronutrients are carbs, fats, and proteins. The
thermic effect is the energy (calories) lost during the metabolic process. When you eat 400
calories of protein, your body expends 25% of the calories as energy lost during the metabolic
breakdown and digestion of the nutrients. So your net calorie ingestion of 400 calories of
protein is 300 calories. When you eat 400 calories of carbohydrates, your body expends
approximately 7% or net 372 calories. When you eat 400 calories of fat, your body expends
approximately 3% or net 388 calories. If you are counting calories in an effort to lose weight,
you should probably adjust your calculations to include the thermic effect of the fats, carbs, and
proteins you are consuming.

The quality of the macronutrients is much more important than the quantity.

Much more important than the number of calories you are eating is the the quality of the food
you are ingesting. Yet, again, it’s complicated. Some fats are good for you, and some are bad.
Some carbs are okay, and some are terrible for you. And many modern, Big Food/Big Farm
proteins (e.g., antibiotic-filled chicken & beef; farm-raised salmon; massive chicken egg
operations where no grass or sunshine is available) are definitely not good for you. So when you
drink a bottle of Journey Juice, you can rest assured it has been sourced in the most organic
practices. It is worth every calorie. It is quality nutrition. Your cells literally dance and your
systems feel like they just got a reboot! So get rid of the Kind bar and grab a Journey Juice.

You Are What You Eat Eats

The takeaway is this: Worrying about the amount of generic calories in your food does nothing
but give you something to worry about. Instead of counting calories, try discovering where your
food comes from and how it is fed. Is the produce drowned in pesticides? Are the chickens and
cows fed grass? Are they given antibiotics to fatten them up? Is the salmon farm raised? Don’t
forget that when you eat a plant or an animal, you are ingesting whatever they eat or whatever
poison (80% of the antibiotics sold in the U.S. are given to farm animals) they have been fed.
Keeping up with your food sources is infinitely more effective than counting calories when it
comes to maintaining good health.

Don’t worry about calories. Worry about the quality of your food. Local, organically grown
produce is the way to go. Eat local, grass fed chickens, cows, and eggs. Drink some local raw
milk, and lots of cold-pressed Journey Juice.

*Denzer, CM; JC Young (September 2003). “The effect of resistance exercise on the thermic effect of food”. International Journal of Sport Nutrition and Exercise Metabolism . 13 (3): 396–402. PMID 14669938.

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Does Cold-Pressed Juice Contain Any Fiber?

One of the most frequently asked questions at Journey Juice is about fiber.

Does the cold-pressed method get rid of all the fiber?

Don’t we have to eat a lot of fiber to be healthy?

Will I still be able to go to the bathroom if I don’t eat enough fiber?

Like almost everything in the world of health and nutrition, ‘It’s Complicated.’ The most common answer is that fiber is good for you because it keeps you ‘regular.’ And if you are a typical American eating the typical Standard American Diet (SAD), adding fiber to your regular diet will indeed help keep you regular. If you are eating three meals a day of fast and processed foods, it makes sense to get the bad stuff out of your system as fast as possible. If you eat ‘clean,’ the benefits of fiber are less pronounced. But it’s still complicated.

There are two types of fiber, insoluble and soluble. The insoluble fiber in many foods is what your body cannot digest. It speeds up the digestion process and helps to keep you regular. Soluble fiber dissolves in water and ferments in your gut while producing many important byproducts such as short chain fatty acids, which help the millions of microorganisms keep your gut healthy. Soluble fiber also decreases your blood sugar and increases your absorption of vitamins and minerals.

So what about fiber in the juice? The cold press machine that takes two-three pounds of fresh produce and magically produces delicious Journey Juice removes the insoluble fiber but maintains more than 90 percent of the vitamins, minerals and enzymes. The cellulose that is left over is inedible — to humans anyway. We feed it to the goats!

In the study referenced below, researchers demonstrated how cold-pressed juice with soluble fiber increased the levels of Beta-Carotene concentration more than taking supplements, and even more than eating the actual fruits and vegetables (that contain all that extra fiber). The soluble fiber in cold-pressed juice actually makes the nutrients more bioavailable than eating the fruits and vegetables. And as Amy say,  ‘It’s easier to drink your veggies than to eat them. Especially two to three pounds of them!’

Notice the soluble fiber in this bottle of Just Greens (pictured) that has settled in the bottom of the bottle. Since we do not homogenize, pasteurize, or use amalgamation chemicals at Journey Juice, the water contained in the vegetables is separated from the soluble fiber and nutrients. Therefore, it is always important to Shake Well before consuming.

So enjoy your next bottle of Journey Juice with the piece of mind that there is plenty of soluble fiber in the juice, working hard to bring your body all of the healthy nutrients from the fruits and vegetables.


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Everything You Ever Wanted To Know About Watermelon Juice

Watermelon Fresca is our number one selling juice during the summer. Our Georgia Grown watermelons make the sweetest tasting, most refreshing juices available anywhere. And just like all of the cold-pressed juices at Journey Juice, we do not add any water or sugar to our watermelon juice. We just add a splash of fresh squeezed lemon juice, which acts as a natural preservative. But did you know how nutritious watermelons are? Even though they are made out of more than 90 percent water, watermelons are a vegetable/fruit combo superfood.

Did You Know . . .

  • Watermelons contain twice the potassium of a banana; But only half the sugar.
  • Watermelons contain more lycopene than a tomato.
  • Watermelons contain choline, magnesium, Vitamins A, C, and B6;
  • Watermelons contain a healthy dose of Citrulline, which converts to L-arginine once digested, then to Nitric Oxide. Nitric Oxide is a vasodilator, which means it is great for your cardiovascular system. Not only does Citrulline help Nitric Oxide improve your blood pressure, in one study (Urology. 2011 Jan;77(1):119-22.), Citrulline supplements were given to patients suffering from mild erectile disfunction. The natural Citrulline was shown to be more than 80 percent as effective as Viagra, without the side effects.
  • Watermelons contain anti-inflammatory antioxidants in addition to Lycopene, which work like COX-2 inhibitors like Ibuprofen, without the liver damage (
  • Cold-pressed watermelon juice performed better than gatorade in tests on athletes’ recovery after workouts (

Watermelons have been around since the ancient Egyptians grew them more than 5000 years ago. Every part of the watermelon is edible. In fact, the rind and seeds are even more nutritious than the juicy red meat though not as delicious. Sprouted watermelon seeds are one of our favorite healthy snacks. One ounce contains 11 grams of healthy fat, 10 grams of protein and no sugar. Compare those numbers to your favorite protein bar.

Remember in the summer heat, preventing dehydration begins long before your workout. If you are planning a big workout or run in the heat, proper preparation begins the night before. Don’t eat processed foods; don’t drink too much alcohol; get enough sleep; and drink a Journey Juice cold-pressed Watermelon Fresca. The next morning, in addition to plenty of water, drink another Watermelon Fresca one to two hours before your workout. You will be amazed at your performance in the heat.

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Intermittent Fasting


How to get the most out of your Journey Juice Three-Day Cleanse

Does the idea of not eating anything solid for three days sound crazy to you? For those of you who do a juice cleanse regularly, that’s no big deal, right? But for those of you who eat three meals a day — even if you eat ‘healthy’ meals, the idea of not consuming anything but liquid juice for three days — that’s nine meals skipped — is crazy.

If you are reading this blog, and you like Journey Juice, you already know how good you feel after drinking just one juice. But are you drinking a Journey Juice in lieu of a meal, or in addition to breakfast, lunch or dinner?

Consider incorporating intermittent fasting into your juicing regimen to get the most benefit out of your three-day Journey Juice Cleanse. There are hundreds of studies citing the advantages of intermittent fasting. Fasting every other day has been shown to oxidize fat, reduce body weight, and lower triglyceride levels. *Klempel, Monica C.; Kroeger, Cynthia M.; Varady, Krista A. (2013). “Alternate day fasting (ADF) with a high-fat diet produces similar weight loss and cardio-protection as ADF with a low-fat diet”. Metabolism 62 (1))

There are two parts to the basic premise of the benefits available from fasting:

  • Humans have been the same (in evolutionary terms) for the last two million years or so. We did not start eating three square meals a day plus snacks until recently. And the quality of the three squares plus snacks in America has reached a nadir so low, our government has had to force the healthy minority to pay for the unhealthy majority’s healthcare.
  • Our digestive systems require huge amounts of energy to work properly, especially when so many foreign (synthetic) substances are bombarding Americans’ bodies daily. The harder your digestive system works, the faster your body ages.

If you are eating three squares plus snacks every day, in evolutionary terms, your body is working overtime to digest all that food. And if some of that food is of suboptimal quality, your digestive system is working even harder and your immune system is slowly being degraded one fast food meal and one donut at a time.

When you consume Journey Juice, your body loves you because all of the nutrients from the more than three pounds of organic fruits and vegetables in each bottle, have already been separated from the apples, carrots, cucumbers and more, so your digestive system expends very little energy getting those nutrients into your bloodstream. And if you fast every other day, or one or two days per week, or for 20 hours each day — any of those methods work well — your digestive system gets to take a break during that time and all this incredible stuff happens inside your body that may have never happened before, if you have never gone more than 20 hours or more without eating.

The following benefits of intermittent fasting have been proven in multiple studies: *

  • Helps promote insulin sensitivity – Optimal insulin sensitivity is crucial for your health, as insulin resistance or poor insulin sensitivity contributes to nearly all chronic diseases
  • Normalizes ghrelin levels, also known as your “hunger hormone”
  • Increases the rate of HGH production, which has an important role in health, fitness, and slowing the aging process
  • Lowers triglyceride levels
  • Helps suppress inflammation and fight free radical damage

In addition, exercising in a fasted state can help counteract muscle aging and wasting, and boost fat-burning. Once your body gets used to fasting, you can exercise while fasting for even better results.

Contraindications of intermittent fasting:

Individuals who are hypoglycemic, diabetic, pregnant or breastfeeding should avoid any type of calorie restriction until your blood sugar or insulin levels are regulated. Please consult your physician before changing diets.

Juicing and fasting should not be attempted ‘cold-turkey.’ While it is possible to go directly from consuming a SAD diet (Standard American Diet) to juicing and fasting, we do not advise it. If you drink Journey Juice on a regular basis, and fast on a regular basis, your body will love you. And you will love your body. But if you eat fast food regularly, drink Frappi’s, and believe that wheat toast with margarine is good for you, it is imperative to ween yourself off of those foods before starting a juice cleanse or a fast. It is very possible your body will revolt and make you very sick with the change in diet. This is the natural detoxing process which can be very uncomfortable, so we advise changing diets prior to beginning a juice cleanse or fast.

Please email us with any questions about juice cleanses or intermittent fasting. We would be happy to discuss these amazing natural methods of detoxing your body and losing weight.

Remember: Life’s a Journey. Make it Juicy!

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Benefits of Juice Cleansing

Juice Cleansing or Juice Fasting and sometimes affectionately called “Juice Feasting” can work wonders for your body, mind, and soul. In allowing your body to rest, it can allocate energy to its natural cleansing and detoxing processes. So much of our body’s energy is focused solely on digestion the 3 + meals we are consuming daily. FYI it takes ballpark 18 hours to fully digest and eliminate 1 meal, wow! Coldpressed juice skips the long digestion process because the insoluble fiber has been removed. Healthy and easily digestible soluble fiber remains as well as plentiful amounts of vitamins, minerals, phytochemicals, and water.

Chia Fresca, Pineapple Breeze, and Just Greens
Chia Fresca, Pineapple Breeze, and Just Greens

We have three cleanse levels available Beginner’s, Juicer’s (Intermediate Cleanse), and the Epic (for Advanced results). We also have Juice Boxes and Custom Boxes for people to buy in bulk.

We believe in the power of living whole nutrients found in vegetables, fruits, nuts & seeds! Come and Journey to a better you! Cheers 🙂

Order a Juice Cleanse Package »

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Journey Juice On The Open Road


Journey Juice is proud to announce our newest team member Stephan Hirsch. Stephan is an international Pro Cyclist from Germany. Currently, Stephan is training with the prestigious United Health Care team in Athens and came into our store after passing on his daily rides. Once he tasted our juices and heard about the nutritional benefits; he was hooked. We are happy to sponsor him on his cycling journeys around the country, as he wins races and promotes the healthy fuel of whole fruits and vegetables. GO Stephan!


Above is a photo of Stephan (center), 1st Place at the Flowery Branch Pro Criterium! We wish him good luck at the Georgia Cycling Grand Prix this weekend July 23rd-28th!

You can check out Stephan’s personal website as well as an awesome little blog post that he wrote about Journey Juice by clicking HERE.

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Four Markets Down- Time To Open


Journey Juice has successfully attended four Athens Farmers Markets! It’s amazing to look back just a little over a month ago and see how far we’ve come. In as little as four weeks, we’ve successfully built a little buzz around town, have a hit flavor that people can’t seem to get enough of (Beet Zinger) and as of posting this, we’re currently at 143 Facebook Likes, and we haven’t even opened our doors yet. Amazing. We cannot thank our fans and supporters enough. We wouldn’t be able to do any of this without the support of our friends, family, and the greater Athens community. We feel very blessed to be among such supportive and eager people. Feels great to be among you.

Okie dokes, now onto the news: As always, we will be at the Athens Farmers Market this Saturday! Come by to sample our creations and pick up some Cold-Pressed Juices!

And in other news, we are opening our front doors this coming Monday (June 3rd). This is a soft-opening, to work out the kinks in the system, so please don’t expect us to put on a flawless show. It’ll be a little rough around the edges, but you’ll be able to buy organic, cold-pressed juice all week! Our tentative hours are going to start at 7:00am – 8:00pm Monday thru Saturday! Come by and show your early support! Feedback is always welcome! We’re very excited to get this shop up and running!

Continue reading Four Markets Down- Time To Open

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Second Athens Farmers Market- Dodged The Rain


After some massive earth-shaking, we successfully beat the Weather Man and pushed the oncoming thunderstorms till later in the afternoon! This made for a very comfortable and sunny Farmers Market. We sold out of nearly all our flavors! Thanks everyone! We’re going to be running a much smaller menu this week, so please don’t be disappointed if your favorite flavor isn’t there (it’ll probably show up next week). We will be juicing many more bottles of our Beet Zinger and Pineapple Breeze this time so we don’t run out at 10:00 am again.

This Saturday looks to be even better than last, so please come out and get your Organic, Cold-Pressed Juice from Journey Juice!

Continue reading Second Athens Farmers Market- Dodged The Rain

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First Athens Farmers Market- A Rainy Success


Thanks to everyone who came out to brace the cold, rainy weather with us this past Saturday and tried our juice! We had a lot of fun and it’s safe to say that with all things considered, our first Athens Farmer’s Market was a rainy success. We’re hoping for a sunny Market this Saturday – so we’d love to see y’all come out! We’ll have tons of free samples.

Continue reading First Athens Farmers Market- A Rainy Success

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Hello World- We Are Journey Juice


Imagine a world full of healthy people happy and strong. This quality of life begins with the quality of food that sustains it. A transition from highly processed foods to a more whole food diet must occur. Unfortunately the average American does not consume enough fresh fruits and vegetables. Our mission is to spread the juicing lifestyle far and wide, improving lives one person at a time. A juicing lifestyle means juicing daily for good health, whether it be with a centrifugal juicer or nutrient-dense pressed juice, the point is to get the life-giving juice inside the body.

Continue reading Hello World- We Are Journey Juice

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Monsanto Wins DuPont Loses- Monsanto Seizes Full Rights of GM seed patents.


From Natural News:

[shadow_box]Apparently discontent with its more than $13.5 billion-plus in annual sales, genetic modification kingpin Monsanto has been trying for the past four-or-so years to extract billions more dollars from rival DuPont for alleged patent infringements involving its genetically-modified (GM) Roundup-Ready soybean technology. And the agri-giant has apparently achieved this goal, having recently settled its longstanding feud with DuPont in exchange for a massive $1.75 billion royalty payout to be delivered over the course of the next 10 years, according to reports.

Continue reading Monsanto Wins DuPont Loses- Monsanto Seizes Full Rights of GM seed patents.